Cultural Icon

This is (obviously) a logo for a Czech sausage company. And of course it makes perfect sense, when one is selling sausages, to depict a man (or perhaps Liza Minelli) enjoying a link or two. Still, I have a Beavis and Butt-Head giggle-snort reaction whenever I see this. In the US they would have “updated their image” long since, but here in good ‘ol Eastern Europe there was no image updating until the ’90’s. By then this symbol had become quite hip.

The logo is available in three different styles (two with the androgynous sausage eater) in several different image formats in a press kit on their Web site. Unfortunately, I don’t have a vector image program and when I resized the png I lost some of Liza’s lovely long eyelashes.


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