If you haven’t already figured this out by the thousands of radio stations firing off memes on Facebook, let me spell it out for you. “Likes” are worth money. Here’s the part maybe you didn’t know: Likes can be sold.
My Facebook news feed is clogged with shit like, “LIKE AND SHARE IF YOU DON’T THINK CHILDREN SHOULD BE BEHEADED AND LEFT FOR THE VULTURES.” Or maybe “LITTLE CINDY-LOU IS DYING OF CANCER, LIKE AND SHARE SO SHE CAN SEE SHE IS LOVED ALL OVER THE WORLD. ONLY 2% WILL LIKE AND SHARE. ARE YOU ONE OF THEM?”
It’s always 2%.
Perhaps you say to yourself, “gee, I’m actually kind of against beheading children.” You like and share. Otherwise, you’re implicitly in favor of juvenile decapitation, right?
A few weeks later you get an item in your feed about vacations in Mexico. Not a sponsored item, mind, but a notification from a page you liked. “The heck?” you think to yourself. “I don’t remember liking anything about travel in Mexico.”
And in fact you didn’t. The Travel site bought your like from the child-beheadding page.
Well, to be more exact, they bought the page itself, likes and all, then just switched in their own content. People are making a sound business out of creating pages, getting likes any way possible, then selling the page.
These days, I block almost every item in my Facebook feed thingie that says “like and share”. When you look at the name of the source page, it’s amazing how often page name and content don’t match. Even when they do, I block. Don’t tell me what to like, Chumley, and I share only the good stuff. Which is maybe one thing a month.