Car commercials often show the vehicle in question cruising on high-drama two-lane blacktop, either in the desert, through pine forests, or perhaps on a twisty road along the coast.
When that happens, I don’t see the car. I’m trying to identify the road; there’s a good chance I’ve driven it and I might have a story to about it that I haven’t savored in a while. I saw one such commercial last night and afterwards while thinking that the road looked like a stretch of highway outside of Bakersfield I realized that I couldn’t even remember what color the car was.
It’s kind of like posing a sexy woman next to your product. You’ll get my attention, but I won’t be looking at what you’re asking me to buy.