Now with Extra Extras!

I’ve seen a few car advertisements lately, and one thing’s for sure: they’re sure putting a lot of gizmos into cars these days. But where some people see “cool feature”, I see “distraction” and “point of failure”. Electric windows were bad enough, now it seems I’d be hard-pressed to find an automobile that doesn’t tie my shoes for me and tell me how devilishly handsome I am.

If I were king of an auto company, every new proposed feature my marketing whiz kids threw at me would have to answer these questions:

  1. Does it add weight to the vehicle?
  2. Does it divide the driver’s attention?
  3. does it require an instruction manual?
  4. Does it increase maintenance costs?
  5. How many different ways can it break?
  6. When it breaks, how will that affect the owner of the car? (Crash? can’t roll up the windows? Can’t unlock the door?)

I don’t know if there exists a new car (within reason) that I would prefer over my ten-year-old, already-too-fancy car.

2 thoughts on “Now with Extra Extras!

  1. The real-estate agent with whom we’ve been working in Arizona has a GPS screen that turns into a rear-view video camera when he shifts into reverse. Does he use it? No, he uses the rear-view mirrors and turns his head to look back. I don’t know whether he’s even noticed that feature.

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