I do it too. I use Google’s “free” services. But they’re not free. Google makes a shit-ton of money off me. Consider this list of things The Goog knows about me:

name, age, blah blah blah – tragically that is already forfeit
thousands of web sites I’ve visited
thousands of searches I’ve done (yeah, those searches)
the full content of thousands of emails I’ve sent or received. I don’t use my gmail account, but any time I send a letter to a gmail address my words are duly noted. Every word that goes through gmail is archived.
Almost every purchase I’ve made online
Every purchase I’ve made in stores using Google wallet (which are none, because that is my pathetic line in the sand.)

Google, along with all tech companies, has to reveal what they collect about you if they want to do business in Europe. But here’s the thing: While I can get a full accounting of activity on my Google account, I can find no way to see, and delete, the data collected about me while I’m not actively logged into g-whatever. Which is most of my life.

I use Duck-Duck-Go for searching now, which is better anyway if you want to refine your search with + or -. I have not put a full embargo on gmail addresses, but it’s tempting. Somehow they have the right to read the communications of someone who has never entered into any sort of agreement with them. (I am not such a person, but they must exist.)

Google must hate Facebook for getting caught harvesting shit that is none of their business so often. If it weren’t for Facebook’s ineptitude, Google might still live in an unregulated world. As it is, they are doing their damndest to obey the letter of the law while still collecting “anonymous” data they are not responsible for revealing. It is not anonymous. If it were, it would have no value.

Screw those guys.