One aspect of successful blogs is that they focus on a single topic. If you’re interested in conservative politics, you frequent blogs that speak exclusively about conservative politics. You’re not interested in what your favorite pundits had for dinner last night. You might tolerate the occasional post about some other passion of the blogger, as long as it didn’t get in the way.
I thought about this today as I finished my third episode this week concerning Internet security. I could become a blogger focused on that very important issue. After a while folks would start to look for me, to accept me as an authority, for better or for worse. That would be kind of cool.
Instead, I thought, “I have to break up all these techno-geek articles with something more fun.” I pushed publication of two of the security episodes into the future. (Whether the intervening episodes are actually fun is another story.) I now realize that it’s not merely that MR&HBI is poorly aligned for success, I’m actively working to keep it that way.
You don’t have to thank me, it’s what I do.