Sometime back in the dark ages a friend came back from Japan and said, “They have a TV channel there that is only advertising! People tune in just to watch ads!”
I was befuddled. In the United States, that tradition was, back then, reserved for the Super Bowl. (Hm… maybe not even then. This was before 1984.)
Now of course we have QVC, an enormously successful company that has television channels devoted simply to advertising. And people watch.
But that’s product advertising. Unscientifically, I think half the ads I blip past fall into two categories: new medical therapies (mostly drugs), and law firms suing companies for the side effects of the new medical therapies.
With all those dollars being spent, and the country getting older and frankly more cranky, doesn’t it make sense to have the Class Action Channel? “Call in the next fifteen minutes to get in on the ground floor of this major lawsuit! Lyon and Lyin’ have a proven history of corporate blackmail, but you only benefit if you sign up before the settlement. And for the next five minutes we’ll add a bonus Lyon and Lyin’ mouse pad, even if you’re not qualified for the settlement!”
It’s gonna happen.