I was reading an article the other day about Facebook’s brazen attempt to spend another competitor into the grave. In this case the competitor is Substack.com, which is a platform that allows writers to create “newsletters” and have their fans subscribe for actual dollars. Substack, of course, takes a slice of those dollars for themselves.

But Facebook thought that was a pretty cool idea, and decided to launch their own clone of the service, but (at first) they will not take a cut of the writers’ subscription fees. So, they’re dong it for free, but the writers creating these “newsletters” don’t have to give up a slice of their pie.

From The Washington Post article:

Asked for comment on Facebook Bulletin, Substack spokeswoman Lulu Cheng Meservey said, “The nice shiny rings from Sauron were also ‘free.’ ”

I put “newsletter” in quotes because these are blogs. Bloggedy blog blogs. These are platforms to allow bloggers to make money.

And… hang on a second… I’m a blogger!

So after reading this, and deciding instantly that I would not be participating in the Facebook thing, I was still left with the thought… maybe I could make money by blogging.

Fear not, good reader(s), Muddled Ramblings and Half-Baked Ideas will not be disappearing behind a paywall. Be assured that this is not out of any altruistic impulse, but is rooted in the calm belief that MR&HBI is fundamentally unmarketable. If you don’t believe that now, just wait for the next episode.

To be one of those blogs that people read, there must be a theme. I can’t just spew whatever nonsense crosses my mind and expect people to pay for it; I have to wrap that nonsense in a central theme, and have that nonsense resonate with people who have never actually met me. There has to be a connecting point.

Like maybe an overweight greybeard trying to climb a mountain on a bicycle. That might sell, if the “newsletter” built a larger story about goals and effort and self-loathing and it was written well enough that people who read one installment would look forward to the next. There might be a formula for the episodes — some logistics, some details of ride to the base of the mountain, then getting to the grind of the climb with a juicy piece of crazy thought that went through oxygen-starved brain, then the discomfort and pathetic fear of a timid descent. Some background, here and there, about the world, about life, about whether pursuing happiness is an oxymoron.

I think I could do that.

I also think that because I am completely hopeless at marketing, that the “newsletters” will die in obscurity. But is that any reason not to do it? It’s an autobiography, and Lord knows I do like talking about me. It’s a story, but unlike serial fiction each episode is built on my latest run at the mountain. “I got this” one week turns into “I don’t got this” the next. There might be discussion of bicycle infrastructure. Or blimps.

But my two subscribers will be pushing me forward, lifting me, and when I get to the top of that damn mountain, our roar will be heard all the way to next door.