Tonight I was surprised when I saw a banner ad with the name of my employer in it. Had the robot that created the ad known the significance of that name, it would not have bothered. But I loaded a Web page, and the Google-backed ad placement service provided personal data to the adbot, and there it was.

WTF? Then I realized I was using Chrome. I don’t normally. This eye-opening invasion is in fact what most people experience every day.

From a legal standpoint, I should be able to demand that Google delete all their profile information about me. But in fact I can only demand they delete the information directly related to my google accounts. Somehow, despite the depth of this profile, they cannot find a way for me to establish its ownership. Fuckers.