Deadspin, I hardly Knew Ye

It was about a month ago that I read on the pages of deadspin.com how corporate assholes had destroyed Sports Illustrated. There are no more journalists at that respected institution, and actually not even any more photographers. Three months ago Sports Illustrated broke a huge story about an athlete, rape, and intimidation. It was a careful, researched piece of journalism.

That will never happen again at SI. The new corporate masters want clickbait but no actual content. Many staffers — the ones involved with journalism or, ironically, illustrating sports — were let go.

One of the journalistic institutions that railed most loudly about the corporate machine silencing the voices of writers was Deadspin. They seriously do not pull their punches there. They will tell you exactly why your favorite team sucks (technically they are a sports outlet), but they will also tell you why mainstream journalists are so lost when covering a man-child president — looking for a plan when there is none, looking for a policy when the man in charge is incapable of formulating one.

But now Deadspin has fallen to the same corporate bullshit. Their media owners tried to impose a mandate that they only cover sports, and the social issues that were directly related, but to stay away from pop culture and politics in particular. The deputy editor said no, and was fired. Much of the staff quit in response.

This is not small.

Over at ESPN, there has been a slow, quiet purge of columnists who dare talk about race and gender inequality in the context of sports. Although management says they have “clarified” their rules about only talking about politics and race when it is directly germane to sports, it’s pretty much impossible to say that Jemele Hill crossed some invisible line. Her essays were always in the context of sport. But that wasn’t what the ESPN bosses really wanted, no matter what they said. The didn’t want anyone rocking the boat.

Deadspin, if you squint at the name just right, looks like it might have been born to mock ESPN. And up until this week, it was a fearless voice. Boat-rockers one and all. But in the last couple of days, in the wake of mass resignations, many recent “political” articles have been replaced by straight-up sports stories. Three years after Colin Kaepernick took a knee, even the “renegade” media outlets have been coerced to the idea that somehow that athlete’s protest was not related to sports — even if it was a protest about something that touched athletes and their communities directly.

To the writes who quit Deadspin, who have put their livelihoods at risk for a matter of principle: I have an underutilized little server in a bunker outside Las Vegas, Nevada. If you want to fire up Rebornspin, I’ll host you no charge.

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