I’ve noticed a couple of new ads for Lincoln automobiles lately. They’re pretty standard fare; cameras sweep over the body of the car, revealing design details that are somehow supposed to make this car better than Lexus or a Cadillac. Then there is the music. I’ve seen two different ads, with covers of two different songs. The first is Cat Power’s rendition of David Bowie’s classic “Major Tom”, the second is Shiny Toy Guns covering Peter Schilling’s “Major Tom (Coming Home)”.
While both songs have their uplifting moments, you have to wonder about associating your car with songs about a man being killed when his vehicle fails.