One of the magic things about a tilt-shift lens is that if you can find a vantage over a cityscape and look down, you can make images that look inexplicably toy-like. Something about the altered perspective monkeys with the cues our brains use to establish scale.
Here’s a great example (© Jay Lee*):
There’s an Audi ad running right now that says, “this car is the best toy you will ever own.” It blends a child’s fantasy with footage of the actual car. Helicopters abound. But many of the “actual” shots have a distinctly toy-like look to them, much the way the tilt-shift-from-above shots do. Granted there’s a ridiculous amount of post-processing in the ads, but I have to think that the original videography is the foundation for that toy-like quality. Yet the perspective is not the down-from-above angle that I would expect.
I’d like to meet the director of photography for that ad and learn how he did it.
* Jay Lee also weaves bacon.