How’d They Do That?

One of the magic things about a tilt-shift lens is that if you can find a vantage over a cityscape and look down, you can make images that look inexplicably toy-like. Something about the altered perspective monkeys with the cues our brains use to establish scale.

Here’s a great example (© Jay Lee*):

There’s an Audi ad running right now that says, “this car is the best toy you will ever own.” It blends a child’s fantasy with footage of the actual car. Helicopters abound. But many of the “actual” shots have a distinctly toy-like look to them, much the way the tilt-shift-from-above shots do. Granted there’s a ridiculous amount of post-processing in the ads, but I have to think that the original videography is the foundation for that toy-like quality. Yet the perspective is not the down-from-above angle that I would expect.

I’d like to meet the director of photography for that ad and learn how he did it.

* Jay Lee also weaves bacon.


2 thoughts on “How’d They Do That?

  1. Just saw this commercial for the first time, and recognized it immediately thanks to your description above. I’d gladly watch it again.

    Not gonna buy me an Audi, though.

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