Sports broadcasting is changing, and the fan is the winner. Now let’s give the fan even more control.
Consider this article by Bill Barnwell at Grantland.com. You don’t have to read the whole article, but there are two key messages: television will not be the best way to consume sports in the near future, and Barnwell is willing to pay $20,000 to not hear the announcers.
That second tidbit was presented as a little bit of humor at the end of his article, but he’s missed the greater opportunity: not only can we happily marginalize the network announcers, we can choose commentators more to our liking. Enter the Regular Guy Sports Network.
There’s not much sadder than the partially-clothed American male sinking ever-further into his sofa cushions as he watches sports on his television. Alone. Or maybe there’s a group of people with no charismatic nucleus. Or just some guy who can’t stand the voice of Bob Costas. What if, with with a few button-presses, our Costas-hater is able to surround himself with a crew of wise-cracking pals? They love the home team as much as he does, they rip on the calls that go against them, they say inappropriate things about the opposing star player. They shred Costas. It’s pretty clear they’re drunk, and talking around Cheetos. Just like real friends would be.
With digital media, it’s a free market. It’s a way for aspiring comedians and articulate fanatics to get an audience. I tune in to the game, but I choose the regular guys that will be in my living room with me. My pals.
When I first thought of Regular Guy Sports Network, it was a digitally-enabled extension of current network broadcasts. Now I wonder, “who needs those guys?” The technology is there, all I need is a directory service to hook me up with my new sports buddies, and a way to keep their words in synch with what I’m watching. Easy peasy.
So come on, RGSN, make it happen!