Focussed Marketing

Tonight I was watching the Finns skate against the Czechs. It was a decent contest, but Finns had my boys pretty much outclassed. My Bili Tigri goaltender gave up three, but that doesn’t reflect the chances the Finns had. None of that matters.

I have noticed in a few international matches that Garnier Fructis, the shampoo, is a major sponsor. At first this struck me as odd. In general, hockey fans are not the crowd I’d be selling fancy shampoo to.

Unless…

Fructis Mullet formula.

Pay dirt, baby.