The lads at Jaguar have come up with a slogan in their latest ads: As alive as you are.
That’s either a pretty damning indictment of their target market or they’re building really scary cars now. “The new XK Stephen King Edition. For a limited time at your local Jaguar dealership.”
The new Jaguar will need Ben-Gay rubbed into the drive train before getting out of the garage in the morning.
I first read this hours ago, and it still has me chuckling.