Other than myself, 999 people (not counting the backlog) have requested keys to turn off the gentle nagging in Jer’s Novel Writer. That’s not a huge deal, as keys are free until release 1.0 (other developers have delivered far less for a 1.0 release — remember Windows 1.0? I didn’t think so — but I want it to be right). But still, out there are 1000 people and counting who have been excited enough about the software to request their very own key.
Key 1000 was, completely without my planning it that way, a haggle. Although you don’t have to pay for a key, you still can, and the key you get will last much longer. That’s cool, but the same price doesn’t work for everyone. I set a very reasonable price for the software, but out there are students and teachers and other folk generally working to make the world better and people like that deserve a break. Rather than make a whole set of proces for different circumstances, I recognized that my market was writers. You want a discount? Tell me why you deserve one. Style counts.
Actually, key 1000 wasn’t so much a haggle as a barter. In exchange for a software key that will last a long, long, time, I get a bound galley of his first novel. No two ways about it, I win. From his emails I know I will like the author’s work. You can just tell that sometimes. Some folks have a way with words. Those are the people who can score a discount on Jer’s Novel Writer.