Note to Chrysler Marketing: is Free

I was waiting at a traffic light today, thinking about the name of the car in front of me. Thinking about it more, perhaps, than the Chrysler marketing department did.

The car is a modern, sporty car, with aggressive and unique styling. It looks fun to drive. The name: Chrysler Crossfire.

Crossfire. As in: “If you get caught in the crossfire, you could be killed.” Crossfire. Military planning is filled with ways to get your enemy in crossfire.

Though maybe it’s a good name. Maybe the Chrysler Crossfire is a car that’s pretty exciting — unless you’re in it.

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