I’ve often stated that the NBA is more like Championship Wrestling than an actual sport. It’s more about the personalities than the actual games. And today, the NBA script writers earned their Emmy. Lebron James is returning to Cleveland.
Cleveland management had to scurry to take down the comical comic-sans screed posted by ownership when Lebron left town four years ago. In that manifesto, ownership guaranteed a championship for their slighted city before Lebron got one in Miami. Two championships later, on his return Lebron is saying he’s not guaranteeing anything, but that there’s nothing he wants more than to bring a trophy home to the place he grew up.
His letter to Sports Illustrated has been carefully crafted, vetted by lawyers, agents, PR experts, sycophants, and Lebron’s mom, but you know what? I actually believe it. I think that’s where he wants to raise his kids. I think it’s where he wants to end his career. It doesn’t hurt that no major sports team from Cleveland has won a championship in 50 years; he brings them a title, he’s God in that town. By my reckoning, he has four years.
Meanwhile, in Miami, the Heat will be determined to prove that they can be good without Lebron, that the other highly-paid superstars can carry the team, that Lebron was just a cog in the machine. They will fail. This past year management put the team on Lebron’s shoulders through the grind of the season to rest their other stars, and then in the finals the well-rested other stars vanished and Lebron ran out of gas. I’m no expert on sports, and certainly not on sorta-sports like professional basketball, but I won’t be putting any money on the boys from South Beach this year.
But as a fellow writer, I have to tip my hat to the NBA. Here’s a story that even non-fans in the offseason are talking about. That’s a good script.