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><channel><title>Muddled Ramblings and Half-Baked Ideas &#187; marketing</title> <atom:link href="http://muddledramblings.com/tag/marketing/feed" rel="self" type="application/rss+xml" /><link>http://muddledramblings.com</link> <description>A blog about a geek trying to make a living as a writer</description> <lastBuildDate>Fri, 30 Jul 2010 20:19:53 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Ground Control to Lincoln Marketing Team</title><link>http://muddledramblings.com/observations/ground-control-to-lincoln-marketing-team</link> <comments>http://muddledramblings.com/observations/ground-control-to-lincoln-marketing-team#comments</comments> <pubDate>Thu, 17 Jun 2010 19:55:03 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Observations]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[music]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=8619</guid> <description><![CDATA[I&#8217;ve noticed a couple of new ads for Lincoln automobiles lately. They&#8217;re pretty standard fare; cameras sweep over the body of the car, revealing design details that are somehow supposed to make this car better than Lexus or a Cadillac. Then there is the music. I&#8217;ve seen two different ads, with covers of two different [...]]]></description> <content:encoded><![CDATA[<p>I&#8217;ve noticed a couple of new ads for Lincoln automobiles lately. They&#8217;re pretty standard fare; cameras sweep over the body of the car, revealing design details that are somehow supposed to make this car better than Lexus or a Cadillac. Then there is the music. I&#8217;ve seen two different ads, with covers of two different songs. The first is Cat Power&#8217;s rendition of David Bowie&#8217;s classic &#8220;Major Tom&#8221;, the second is Shiny Toy Guns covering Peter Schilling&#8217;s &#8220;Major Tom (Coming Home)&#8221;.</p><p>While both songs have their uplifting moments, you have to wonder about associating your car with songs about a man being killed when his vehicle fails.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/observations/ground-control-to-lincoln-marketing-team/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Making Fun of Microsoft</title><link>http://muddledramblings.com/idle-chit-chat/making-fun-of-microsoft</link> <comments>http://muddledramblings.com/idle-chit-chat/making-fun-of-microsoft#comments</comments> <pubDate>Fri, 02 Apr 2010 08:32:04 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Idle Chit-Chat]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[technology]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=8194</guid> <description><![CDATA[Someone has to...]]></description> <content:encoded><![CDATA[<p>While Apple ads are smug and annoying, Microsoft ads are downright fun. There&#8217;s one in heavy rotation right now, featuring a young woman sitting with her laptop at a French sidewalk cafe, talking (in French) about how Microsoft incorporated her revolutionary idea into their new operating system. What was this great innovation that apparently never occurred to the boys in Redmond before?</p><p>She thought it would be great if her computer didn&#8217;t crash so often.</p><p>Wow! Hold the phone, there, Sparky! <em>Not Crashing?</em> That&#8217;s some out-of-the-box thinking right there! At least, it&#8217;s innovative thinking for Microsoft, apparently.</p><p>I suppose if it takes some French chick to point that out for them, well, I&#8217;m glad she took the time. My copy of Windows 7 arrived two days ago and is now installed on my Mac. Hasn&#8217;t crashed once in the half-hour I&#8217;ve run it.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/idle-chit-chat/making-fun-of-microsoft/feed</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>The Coolest T-Shirts Ever</title><link>http://muddledramblings.com/idle-chit-chat/the-coolest-t-shirts-ever</link> <comments>http://muddledramblings.com/idle-chit-chat/the-coolest-t-shirts-ever#comments</comments> <pubDate>Mon, 08 Feb 2010 18:04:38 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Idle Chit-Chat]]></category> <category><![CDATA[awesome]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[shameless plug]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=7998</guid> <description><![CDATA[Be the first on your block to own one of these beauties!]]></description> <content:encoded><![CDATA[<p>Every once in a while as my sweetie and I converse, one of us will say &#8216;that should be on a t-shirt!&#8217; Now she&#8217;s gone and done something about it. Now you too can share in the genuis.<br
/><div
id="attachment_7999" class="wp-caption alignright" style="width: 160px"><a
href="http://muddledramblings.com/wp-content/uploads/2010/02/431069775v2_480x480_Back.jpg" rel="lightbox[7998]"><img
src="http://muddledramblings.com/wp-content/uploads/2010/02/431069775v2_480x480_Back-150x150.jpg" rel="lightbox" alt="quick! do science!!! mug in green" title="quick! do science!!!" width="150" height="150" class="size-medium wp-image-7999" /></a><p
class="wp-caption-text">quick! do science!!! mug in green</p></div></p><p
style="margin-top:4em;"><b>quick! do science!!!</b></p><p>Sometimes you need a steely-eyed, devil-may-care scientist to get you out of a scrape.</p><p>&#8220;If you have the interrabang [!?], what would you call this?&#8221; the project manager for this endeavor asked me, pointing to the &#8216;!!!&#8217;. After a couple of suggestions we decided on ellipsclamation. Now you know!!!</p><p
style="clear:both;"><p><div
id="attachment_8000" class="wp-caption alignright" style="width: 160px"><a
href="http://muddledramblings.com/wp-content/uploads/2010/02/431067981v2_480x480_Front_Color-White.jpg" rel="lightbox[7998]"><img
src="http://muddledramblings.com/wp-content/uploads/2010/02/431067981v2_480x480_Front_Color-White-150x150.jpg" alt="" title="40 - The New 39" width="150" height="150" class="size-thumbnail wp-image-8000" /></a><p
class="wp-caption-text">'40 - The New 39' duffel</p></div></p><p
style="margin-top:4em;"><b>40 &#8211; The New 39</b></p><p>Know anyone staring down the big 4-0? What they need is a rugged gym bag to let the world know that they aren&#8217;t intimidated by the rolling of the decade. With Science (see above) on their side, people can expect to perform at a 39-year-old level at least until 41, maybe even 42!</p><p
style="clear:both;"><p><div
id="attachment_8001" class="wp-caption alignright" style="width: 160px"><a
href="http://muddledramblings.com/wp-content/uploads/2010/02/431063861v5_480x480_Front.jpg" rel="lightbox[7998]"><img
src="http://muddledramblings.com/wp-content/uploads/2010/02/431063861v5_480x480_Front-150x150.jpg" alt="" title="FAQ: WTF?" width="150" height="150" class="size-thumbnail wp-image-8001" /></a><p
class="wp-caption-text">FAQ: WTF? Mouse Pad</p></div></p><p
style="margin-top:4em;">My favorite: <b>FAQ: WTF?</b></p><p>It is <em>the</em> frequently asked question.</p><p
style="clear:both;"><p>All the above designs come plastered on a variety of products, not just the ones pictured here. T-shirts, sweatshirts, tote bags and more await at <a
href="http://www.cafepress.com/poeticpinup/7057589">Harlean&#8217;s cafepress store</a>! If you want any of the above printed on something else, I&#8217;m sure Harlean (who is a fiction) will be happy to set that up for you.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/idle-chit-chat/the-coolest-t-shirts-ever/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>You Know it has to Happen</title><link>http://muddledramblings.com/idle-chit-chat/you-know-it-has-to-happen</link> <comments>http://muddledramblings.com/idle-chit-chat/you-know-it-has-to-happen#comments</comments> <pubDate>Mon, 11 Jan 2010 05:28:27 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Idle Chit-Chat]]></category> <category><![CDATA[marketing]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=7907</guid> <description><![CDATA[I&#8217;m waiting for the commercial that has: &#8220;I&#8217;m Steve Jobs, and Windows 7 was my idea.&#8221;]]></description> <content:encoded><![CDATA[<p>I&#8217;m waiting for the commercial that has:</p><p>&#8220;I&#8217;m Steve Jobs, and Windows 7 was my idea.&#8221;</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/idle-chit-chat/you-know-it-has-to-happen/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Woefully Unprepared</title><link>http://muddledramblings.com/writing/woefully-unprepared</link> <comments>http://muddledramblings.com/writing/woefully-unprepared#comments</comments> <pubDate>Thu, 29 Oct 2009 20:25:25 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Writing]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[The Monster Within]]></category> <category><![CDATA[World Fantasy Convention]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=7643</guid> <description><![CDATA[The World Fanatsy Convention starts when???]]></description> <content:encoded><![CDATA[<p>At the start of September I had a plan: 1) Spend September finishing a draft of Dark War that my brother could critique and maybe even hand to people. 2) Spend October working on <i>The Monster Within</i> and get it ready for some serious flogging at the World Fantasy Convention. Simple enough.</p><p><i>Dark War</i> started running long (other projects pushed in, I got stuck a couple of times) but I wasn&#8217;t too worried. October is a long month. Then, as regular readers are aware, I got a job. For the most part a job is a good thing, what with paychecks coming in, keeping up with technology, and getting to apply my programming skills to make the world a little bit better. It comes at a price, however, and when you jump in on a project that is running behind and people aren&#8217;t even sure how behind it is, you can run into a pretty major life suck.</p><p>And so it was that I finally took most of today off to prepare for the WFC (after a work meeting that had the benefit of getting me up early this morning). <i>Monster</i> is untouched, which really sucks because the first chapter could have a lot more impact, and my goal in the next few days is to get people to read that chapter. I have no current synopsis, no other sales materials prepared.</p><p>This morning I went to the WFC Web site to check out the program, and see what time things were starting tomorrow. The answer: the festivities start tonight. I&#8217;m not going to make it. I don&#8217;t think I&#8217;ll be missing anything critical, except a chance to rub elbows with people who might give me money for my work. Tomorrow I&#8217;ll hit the ground running.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/writing/woefully-unprepared/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Whew! That Could Have Been Trouble!</title><link>http://muddledramblings.com/observations/whew-could-have-been-trouble</link> <comments>http://muddledramblings.com/observations/whew-could-have-been-trouble#comments</comments> <pubDate>Thu, 01 Oct 2009 07:14:26 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Observations]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[wow]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=7429</guid> <description><![CDATA[I was watching television this evening and there was a commercial for a car of some sort. In the ad a giant claw descends with a crash and lifts an old junker up into the air. From underneath the crappy car a shiny new car drops. At the bottom of the screen, in fine print: [...]]]></description> <content:encoded><![CDATA[<p>I was watching television this evening and there was a commercial for a car of some sort. In the ad a giant claw descends with a crash and lifts an old junker up into the air. From underneath the crappy car a shiny new car drops.</p><p>At the bottom of the screen, in fine print: Do Not Attempt.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/observations/whew-could-have-been-trouble/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Remember Bing?</title><link>http://muddledramblings.com/observations/remember-bing</link> <comments>http://muddledramblings.com/observations/remember-bing#comments</comments> <pubDate>Tue, 29 Sep 2009 06:48:51 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Observations]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[marketing]]></category><guid
isPermaLink="false">http://muddledramblings.com/?p=7385</guid> <description><![CDATA[Yeah, Bing. The Google-killer. The Decision Engine. $100 million marketing budget. Bing.]]></description> <content:encoded><![CDATA[<p>Yeah, Bing. The Google-killer. The Decision Engine. $100 million marketing budget.</p><p>Bing.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/observations/remember-bing/feed</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>World Fantasy Convention!</title><link>http://muddledramblings.com/writing/world-fantasy-convention</link> <comments>http://muddledramblings.com/writing/world-fantasy-convention#comments</comments> <pubDate>Tue, 01 Sep 2009 05:44:33 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Writing]]></category> <category><![CDATA[Jer's Novel Writer]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[The Monster Within]]></category> <category><![CDATA[World Fantasy Convention]]></category><guid
isPermaLink="false">http://muddledramblings.com/writing/world-fantasy-convention</guid> <description><![CDATA[<p>Advice needed!</p> ]]></description> <content:encoded><![CDATA[<p>Well, it&#8217;s official; I&#8217;ve paid my money and everything. I&#8217;m going to this year&#8217;s World Fantasy convention, and I&#8217;m not at all sure how to prepare. It&#8217;s the sort of event I should have been attending for years now, and being able to do stuff like this is a fortunate side-effect of living in North America.</p><p>On that subject, aren&#8217;t these things supposed to have wacky names that end in &#8216;con&#8217;?</p><p>So what is this convention? As far as I can tell, it&#8217;s an event where boatloads of writers and publishers and agents and other industry folk gather for three days of&#8230; stuff. Elbow-rubbing. Looking for deals. Writers trying to get published, publishers trying to find writers that don&#8217;t suck. Panel discussions and whatnot. A few key people who are paid to come and encourage the masses. Others who have come simply for the love of the genre.</p><p>If all that sounds pretty vague, it&#8217;s because I&#8217;ve never been part of one of these things before. It&#8217;s an important part of my chosen profession, however, and contacts I make at this thing could turn my career. Or not. Or maybe I&#8217;ll make an impression with someone that pays off years from now. You never know.</p><p>I do know it pays to be prepared. To have things to hand to publishers and agents that they will love, things that at a glance will tell them that they are just dying to read my novel. &#8220;Stop the presses!&#8221; they will shout into mobile phones, &#8220;we have to rearrange the 2010 catalog!&#8221;</p><p>Another opportunity I have is to impress people in person in ways that anonymous submissions never can. I can talk to important people and leave them thinking &#8220;That guy&#8217;s an intelligent, articulate guy with a refreshing vision of the fantasy novel.&#8221; This will simultaneously be the easiest and most difficult thing for me to do. Once I get into a conversation with the right people, I&#8217;m sure I&#8217;ll do well. (I&#8217;ve been lying awake at night devising my elevator pitch.) The thing is, I&#8217;m really, really bad at getting into those conversations in the first place. I&#8217;ve been to other industry conventions and utterly bombed at networking (even at the conference about networks).</p><p>So, anyone out there have any suggestions? Both for specifics that I should take with me and for the more general hob-bobbing? Any help will be greatly appreciated!</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/writing/world-fantasy-convention/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>More on Being the Best</title><link>http://muddledramblings.com/observations/more-on-being-the-best</link> <comments>http://muddledramblings.com/observations/more-on-being-the-best#comments</comments> <pubDate>Sun, 18 Jan 2009 20:59:23 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Observations]]></category> <category><![CDATA[marketing]]></category><guid
isPermaLink="false">http://jerssoftwarehut.com/muddled/?p=4118</guid> <description><![CDATA[The question is, the best <span
class="Apple-style-span" style="font-style: italic;">what</span>?]]></description> <content:encoded><![CDATA[<p>I&#8217;ve been watching more bootleg American sports broadcasts, and once again I heard a claim that went &#8220;The best qualifier qualifier qualifier qualifier car in the world!&#8221; Many cars claim to be the &#8220;best qualifier qualifier in their class!&#8221; which makes me think that the advertising guys just aren&#8217;t trying hard enough. All those adjectives to only stand out in a field of ten or less? What&#8217;s the point? If a car&#8217;s not the best <span
style="font-style: italic;">in the world</span>, I don&#8217;t want to waste my time with it.</p><p>But hey, life isn&#8217;t just about cars. One hears about the &#8220;best blah blah blah blah beer in the world,&#8221; and &#8220;the best yadda yadda yadda cutlery in the world.&#8221; Given the right qualifiers, <span
style="font-style: italic;">anything</span> can be the best in the world.</p><p>Or anyone. It is time for all of us to embrace our limiters and be the best in the world. In fact, why stop at world? Just add the qualifier &#8220;terrestrial&#8221; or &#8220;human&#8221; and you can be the best in the Universe! I haven&#8217;t got my description quite worked out yet &#8212; it&#8217;s tougher than it sounds &#8212; but here&#8217;s my start: I am indisputably <span
style="font-weight: bold;">the best terrestrial introspective traveling blogger and science fiction writer with his own word processor in the Universe!</span></p><p>I&#8217;ll probably work on that a bit. It&#8217;s a little humbling adding enough things to guarantee that the description is unique. Good thing I have that word processor. I&#8217;d love to hear what you guys are the best of.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/observations/more-on-being-the-best/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Tip for Would-Be Fashion Designers</title><link>http://muddledramblings.com/observations/a-tip-for-would-be-fashion-designers</link> <comments>http://muddledramblings.com/observations/a-tip-for-would-be-fashion-designers#comments</comments> <pubDate>Thu, 06 Nov 2008 20:48:07 +0000</pubDate> <dc:creator>Jerry</dc:creator> <category><![CDATA[Observations]]></category> <category><![CDATA[fashion]]></category> <category><![CDATA[marketing]]></category><guid
isPermaLink="false">http://jerssoftwarehut.com/muddled/?p=4127</guid> <description><![CDATA[ ]]></description> <content:encoded><![CDATA[<p>Putting your own name on otherwise ordinary clothing is not design. Yes, Tommy Hilfiger, I&#8217;m talking to you, and a host of other narcissistic fashion hacks who wish they were you.</p> ]]></content:encoded> <wfw:commentRss>http://muddledramblings.com/observations/a-tip-for-would-be-fashion-designers/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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