Facebook 101: When they Say “Like and Share” Probably you Shouldn’t

If you haven’t already figured this out by the thousands of radio stations firing off memes on Facebook, let me spell it out for you. “Likes” are worth money. Here’s the part maybe you didn’t know: Likes can be sold.

My Facebook news feed is clogged with shit like, “LIKE AND SHARE IF YOU DON’T THINK CHILDREN SHOULD BE BEHEADED AND LEFT FOR THE VULTURES.” Or maybe “LITTLE CINDY-LOU IS DYING OF CANCER, LIKE AND SHARE SO SHE CAN SEE SHE IS LOVED ALL OVER THE WORLD. ONLY 2% WILL LIKE AND SHARE. ARE YOU ONE OF THEM?”

It’s always 2%.

Perhaps you say to yourself, “gee, I’m actually kind of against beheading children.” You like and share. Otherwise, you’re implicitly in favor of juvenile decapitation, right?

A few weeks later you get an item in your feed about vacations in Mexico. Not a sponsored item, mind, but a notification from a page you liked. “The heck?” you think to yourself. “I don’t remember liking anything about travel in Mexico.”

And in fact you didn’t. The Travel site bought your like from the child-beheadding page.

Well, to be more exact, they bought the page itself, likes and all, then just switched in their own content. People are making a sound business out of creating pages, getting likes any way possible, then selling the page.

These days, I block almost every item in my Facebook feed thingie that says “like and share”. When you look at the name of the source page, it’s amazing how often page name and content don’t match. Even when they do, I block. Don’t tell me what to like, Chumley, and I share only the good stuff. Which is maybe one thing a month.

1

Looking for the Joke with a Microscope

I was thinking about the movie Repo Man the other day, and a song got stuck in my head. I mean, really wedged in there.

“It could be worse,” I hear you all say. “The soundtrack to Repo Man is epic.” And it is. I could have “TV Party” running circles in my brain, or “Pablo Picasso”. But no, the song that keeps popping back up in my head is not on the soundtrack, even though it is an integral part of one scene. Someone even gets beat up for singing it.

Yep, I’m Feeling 7-up.

The Apocalypse has Arrived

I bicycle through a cemetery every day. It’s peaceful. Today, however, the place was filled with zombies. I think you know what kind.

Using my Photography to Promote my Writing

I’ve got a bold new venture in serial fiction kicking up, and I’m facing the simple reality that pictures sell. I can’t draw worth a lick, but I do take pictures and could possibly even shoot video. The thing is, I’m completely stumped about how to take pictures that support the particular story I’ll be flogging. I suppose I could put friends in costume and head out to the woods for a shoot, and then photoshop the crap out of the results to make it look less photographic, but…

There’s got to be a better way! As someone who claims to be creative, I have to admit I’m totally stumped by this one. Maybe I’ll just put the fish-eye lens on the camera and take close-ups of my little dog. Nothing to do with the story, but people love that stuff.

My Little Clickbait

My Little Clickbait

2

Banana Stickers

A banana sticker; this one an obvious ripoff of Andy Warhol

A banana sticker; this one an obvious ripoff of Andy Warhol

In the cartoon-for-grownups Metalocalypse, one episode involves the dysfunctional band’s agent hiring a counsellor to help the members get along. The members of Dethklok are given banana stickers when they act nicely toward each other. This works for a while, as the band covets the special prize, but in the end they discover they can buy banana stickers by the gross. The lead singer, Nathan Explosion, says, “We have found out that you can just, you know, buy psychological validation, so…” The band turns back into a bunch of backbiting jerks.

The Internet is filled with banana stickers. Little bits of feel-good validation that ultimately have no value. One site gave me a sticker for filling out my profile. MapMyRide gives me little trophies for my fourth best ride (out of four). My phone gives me banana stickers. LoseIt.com had me going for a while; some of the stickers they throw around are utterly meaningless, but others are not trivial to earn. So banana stickers don’t all have the same value. Someday I’ll get a sticker on Strava.

For the Web sites that offer these stickers, the reward is more tangible: return visitors. Getting banana stickers make you come back for more banana stickers.

The other day my allergies were kicking in and I pulled out the Flonase. I went to their site to review the instructions, and when I was done, a little window popped up that said something like:

“Achievement unlocked! You have read the Flonase instructions!”

There’s one for the resume.

2

Turning a Corner — With a little help, maybe?

I had a long episode all ready to go making a big announcement about The Fantasy Novel I’ll Likely Never Write (including the title!), but on more careful consideration I think it is premature. However, if you are an illustrator or a crowdfunding expert, I’d like to grossly underpay you for help giving TFNIWLNW wings. Nothing complex on either front; no people-drawing required (unless you like drawing people), and as for the crowdfunding I mostly need someone to explain what all that shit is and help me figure out what’s right for this project, or maybe it’s just a paypal tip-jar-thermometer thingie.

Any help greatly appreciated! You can hit me up at [email protected] I can’t pay much, but I’ll do my best to get you a walk-on role when the feature film comes out.

For now, I’m going back to making episode fifteen make sense. Expect to see it soon!

Just Put Me in the Shed

Today I drank a bottle of Glacéau smartwater and felt like a tool.