Posts Tagged ‘marketing’

Idle Chit-Chat Idle Chit-Chat

The Coolest T-Shirts Ever

February 8th, 2010
Be the first on your block to own one of these beauties!

Every once in a while as my sweetie and I converse, one of us will say ‘that should be on a t-shirt!’ Now she’s gone and done something about it. Now you too can share in the genuis.

quick! do science!!! mug in green

quick! do science!!! mug in green

quick! do science!!!

Sometimes you need a steely-eyed, devil-may-care scientist to get you out of a scrape.

“If you have the interrabang [!?], what would you call this?” the project manager for this endeavor asked me, pointing to the ‘!!!’. After a couple of suggestions we decided on ellipsclamation. Now you know!!!

'40 - The New 39' duffel

40 – The New 39

Know anyone staring down the big 4-0? What they need is a rugged gym bag to let the world know that they aren’t intimidated by the rolling of the decade. With Science (see above) on their side, people can expect to perform at a 39-year-old level at least until 41, maybe even 42!

FAQ: WTF? Mouse Pad

My favorite: FAQ: WTF?

It is the frequently asked question.

All the above designs come plastered on a variety of products, not just the ones pictured here. T-shirts, sweatshirts, tote bags and more await at Harlean’s cafepress store! If you want any of the above printed on something else, I’m sure Harlean (who is a fiction) will be happy to set that up for you.

Idle Chit-Chat Idle Chit-Chat

You Know it has to Happen

January 10th, 2010

I’m waiting for the commercial that has:

“I’m Steve Jobs, and Windows 7 was my idea.”

Writing Writing

Woefully Unprepared

October 29th, 2009
The World Fanatsy Convention starts when???

At the start of September I had a plan: 1) Spend September finishing a draft of Dark War that my brother could critique and maybe even hand to people. 2) Spend October working on The Monster Within and get it ready for some serious flogging at the World Fantasy Convention. Simple enough.

Dark War started running long (other projects pushed in, I got stuck a couple of times) but I wasn’t too worried. October is a long month. Then, as regular readers are aware, I got a job. For the most part a job is a good thing, what with paychecks coming in, keeping up with technology, and getting to apply my programming skills to make the world a little bit better. It comes at a price, however, and when you jump in on a project that is running behind and people aren’t even sure how behind it is, you can run into a pretty major life suck.

And so it was that I finally took most of today off to prepare for the WFC (after a work meeting that had the benefit of getting me up early this morning). Monster is untouched, which really sucks because the first chapter could have a lot more impact, and my goal in the next few days is to get people to read that chapter. I have no current synopsis, no other sales materials prepared.

This morning I went to the WFC Web site to check out the program, and see what time things were starting tomorrow. The answer: the festivities start tonight. I’m not going to make it. I don’t think I’ll be missing anything critical, except a chance to rub elbows with people who might give me money for my work. Tomorrow I’ll hit the ground running.

Observations Observations

Whew! That Could Have Been Trouble!

October 1st, 2009

I was watching television this evening and there was a commercial for a car of some sort. In the ad a giant claw descends with a crash and lifts an old junker up into the air. From underneath the crappy car a shiny new car drops.

At the bottom of the screen, in fine print: Do Not Attempt.

Observations Observations

Remember Bing?

September 28th, 2009

Yeah, Bing. The Google-killer. The Decision Engine. $100 million marketing budget.

Bing.

Writing Writing

World Fantasy Convention!

August 31st, 2009

Advice needed!

Well, it’s official; I’ve paid my money and everything. I’m going to this year’s World Fantasy convention, and I’m not at all sure how to prepare. It’s the sort of event I should have been attending for years now, and being able to do stuff like this is a fortunate side-effect of living in North America.

On that subject, aren’t these things supposed to have wacky names that end in ‘con’?

So what is this convention? As far as I can tell, it’s an event where boatloads of writers and publishers and agents and other industry folk gather for three days of… stuff. Elbow-rubbing. Looking for deals. Writers trying to get published, publishers trying to find writers that don’t suck. Panel discussions and whatnot. A few key people who are paid to come and encourage the masses. Others who have come simply for the love of the genre.

If all that sounds pretty vague, it’s because I’ve never been part of one of these things before. It’s an important part of my chosen profession, however, and contacts I make at this thing could turn my career. Or not. Or maybe I’ll make an impression with someone that pays off years from now. You never know.

I do know it pays to be prepared. To have things to hand to publishers and agents that they will love, things that at a glance will tell them that they are just dying to read my novel. “Stop the presses!” they will shout into mobile phones, “we have to rearrange the 2010 catalog!”

Another opportunity I have is to impress people in person in ways that anonymous submissions never can. I can talk to important people and leave them thinking “That guy’s an intelligent, articulate guy with a refreshing vision of the fantasy novel.” This will simultaneously be the easiest and most difficult thing for me to do. Once I get into a conversation with the right people, I’m sure I’ll do well. (I’ve been lying awake at night devising my elevator pitch.) The thing is, I’m really, really bad at getting into those conversations in the first place. I’ve been to other industry conventions and utterly bombed at networking (even at the conference about networks).

So, anyone out there have any suggestions? Both for specifics that I should take with me and for the more general hob-bobbing? Any help will be greatly appreciated!

Observations Observations

More on Being the Best

January 18th, 2009
The question is, the best what?

I’ve been watching more bootleg American sports broadcasts, and once again I heard a claim that went “The best qualifier qualifier qualifier qualifier car in the world!” Many cars claim to be the “best qualifier qualifier in their class!” which makes me think that the advertising guys just aren’t trying hard enough. All those adjectives to only stand out in a field of ten or less? What’s the point? If a car’s not the best in the world, I don’t want to waste my time with it.

But hey, life isn’t just about cars. One hears about the “best blah blah blah blah beer in the world,” and “the best yadda yadda yadda cutlery in the world.” Given the right qualifiers, anything can be the best in the world.

Or anyone. It is time for all of us to embrace our limiters and be the best in the world. In fact, why stop at world? Just add the qualifier “terrestrial” or “human” and you can be the best in the Universe! I haven’t got my description quite worked out yet — it’s tougher than it sounds — but here’s my start: I am indisputably the best terrestrial introspective traveling blogger and science fiction writer with his own word processor in the Universe!

I’ll probably work on that a bit. It’s a little humbling adding enough things to guarantee that the description is unique. Good thing I have that word processor. I’d love to hear what you guys are the best of.

Observations Observations

A Tip for Would-Be Fashion Designers

November 6th, 2008
 

Putting your own name on otherwise ordinary clothing is not design. Yes, Tommy Hilfiger, I’m talking to you, and a host of other narcissistic fashion hacks who wish they were you.

Idle Chit-Chat Idle Chit-Chat

A Station Wagon by Any Other Name

September 18th, 2008
This is a follow-up episode to a quickie I wrote the other day and some of the comments that you guys left.

Remember the station wagon? For a long time it was the perfect familymobile, with room for the kids and space in back for the new barbecue. It was the perfect icon of the American suburbs, but served faithfully on Route 66. The station wagon was America.

Over the years things changed, technology advanced, and the minivan rose to replace the station wagon. That made sense; the minivan performed the same functions and did a better job doing it. But America was getting richer and people wanted sport as well as utility. The auto manufacturers were happy to supply the illusion of sport to the power-hungry yuppies. Take a minivan, add larger tires and an engine that produces more power than you will ever need, and you have an SUV. (At the time, SUV meant ‘minivan with bad mileage’.) In fact, more power was not a requirement. All that was necessary was larger, more expensive and less efficient tires. Suddenly, you’re cool.

Let me deflect some folks by pointing out that some SUV’s aren’t macho minivans but rather relabled trucks. Why? They are trucks and they do a truck’s job. All utility.

Gradually, the SUV market has gone two directions. One we will call the Hummer Vector. Vehicles so impractical that people buy them just to prove that they are too damn wealthy to be encumbered by issues like precticality. The other direction I will dub the Station Wagon Vector. It’s been going on a long time, and apparently now the vehicles on this path have ditched the stigma of being SUV’s in favor of being ‘crossovers’.

We will ignore that Sport/Utility was itself a crossover…

No we won’t. Crossover from what? And to what? Utility/Sport-Utility? What is being crossed over?

Here’s my challenge to the marketing boys in the auto companies. Embrace the station wagon. Those guys buying cars, they’ve forgotten how much they hated sharing the back seat with thier sisters, and the road has regained a romantic aura. Those great road trips of their childhoods were in station wagons. The car that tamed the west.

I personally guarantee that if Ford or Chevy came out with a really good station wagon, with somewhat retro styling and the same name they used in the sixties, it would sell like hotcakes. Call it a station wagon, and use the power of nostalgia to sell it. Before too long, people will realize that the car makes sense on its own terms, and our dalliance with silly cars not well-suited for any practical use will come to an end.

Then in a few years you can reestablish the minivan as all retro and cool.

Observations Observations

The Best What Now?

September 14th, 2008
 

So I’m watching a little bit of illegal television right now, consuming the NFL’s product and watching their ads despite their best efforts. One of the ads that the NFL does not want me to see is for Nissan. Apparently they now have “The Best New Small Crossover of 2008.” (Apparently “crossover” is the new word for “station wagon”. At least they’ve stopped pretending that they’re sport utility vehicles.)

Just how many new small crossovers were there this year? More than one?

Observations Observations

Another Brief Message to the Gatorade Marketing Team

July 26th, 2008
 

A while back, while on a road trip, I wrote a message to the boys at Gatorade. In a nutshell, I told them that all the flavors were silly, and many of the names of the flavors were downright stupid. To that I have this to add:

Lemon-lime and strawberry mixed together are awful. Making the result the same color as regular lemon-lime is criminal.

Observations Observations

Funding for NASA

January 31st, 2008
... and why not?

If private industry could sponsor NASA projects for the naming rights, I bet the space boys could make some pretty good money. Candy companies would make particularly good candidates for sponsorship, what with Mars and Milky Way and so forth. The one I want to see? That’s right, you guessed it… the Double Bubble Hubble Space Telescope.

Idle Chit-Chat Idle Chit-Chat

An Open Letter to Café Press

January 4th, 2008
The anti-Bauer!

There was a quality issue with some of the crap I sell through Café Press. Today I finally got around to doing something about it. Here is the (almost) exact text of the final message I sent to Jennifer, my support representative (one rather awful writing mistake fixed):

Hey, Jennifer,

I just want to waste a little more of your time to say that I am quite impressed with your swift and friendly service. Please forward the following message to your boss:

Dear Jennifer’s boss,

You’ve got a keeper there. I know you can’t give her a raise just on my say-so, but maybe next Friday you can let her off a little early. I think she’s earned it.

Yours in commerce,

Jerry Seeger

Writing Writing

Working on the @#$&! Synopsis (again)

September 24th, 2007
Once more into the Sales and Marketing, my friend...

I’ve been concentrating the last few days on sales and marketing, trying to connect my words with people who may actually want to pay me for them. Short stories are (relatively) simple — a potential publisher (or overworked minion) reads the story and decides if it’s worthwhile. So, for that effort I need only a simple cover letter with a one or two sentence blurb about the story, a bit of biographical data, and the story does the rest, living or dying on its own merits.

A novel is a more difficult sell. Nobody has time to read all the crappy writing that comes over the threshold every day, so the evaluation process has been streamlined. This makes things more difficult for the deserving writer, but it makes things possible for the agents and editors (and their minions) who have better things to do than read bad fiction. (Better things like, for instance, reading my fiction.)

The chaff is separated from the wheat based on a few criteria; the initial submission to an agent is the minimum amount of material required to prove that the writing is not so badly flawed that it’s not worth any further consideration. The reader has a giant ‘NO’ stamp hovering over the page during the entire evaluation. An agent wants to know a few key facts: 1) Can this guy write? Does he have command of the language, with coherent paragraphs and facile use of imagery? 2) Can he put together a coherent narrative — an actual story with a beginning, a middle, and an end? 3) Are there interesting people who grow or change? 4) (bonus) Is the writer a pro who will be reasonable to work with?

Question 1 is answered with a sample of of the actual work. This is often (but not always) the first three chapters of the story. The bonus question 4 is answered with a polite, informative, and coherent cover letter. That leaves two questions which much be answered by a separate piece of writing, a marketing piece drafted solely for this purpose, called the ‘brief synopsis’. I have been wrestling with this beast off an on for more  than a year, now. It is not a simple exercise. How do you distill a whole damn novel into a few paragraphs, give some idea of characters and events, and somehow retain the drama you just used tens of thousands of words to build?

I had a synopsis I was satisfied with, but increasingly I discovered that the definition of ‘brief’ that my first effort was based on was by no means typical. Back in I went with the text machete, but when I  chopped out a bunch, the remainder wasn’t compelling. I started from scratch. Somewhere back in time on this blog you can read about my pleasure with the result. I managed to maintain this happy feeling for quite some time by avoiding rereading it. Now I’m pretty sure that although it sucks less than the first attempt, it still sucks.

Quite by accident I stumbled across a description of a synopsis that carried one helpful bit of information that none of the others ever did: Start with a paragraph that describes the structure of your story. The Monster Within takes place in four parts that are defined by the progression of the main character through four stages of personal change. By starting with that simple fact, then by describing the four stages, the synopsis is much more coherent and focuses attention on the character-driven nature of the story.

That synopsis advice runs counter to other help articles I’ve read, but hit me as such an obvious and practical tip that I wonder why I never did that before. Perhaps I even did, but then read too many “how to write a synopsis” pieces that focussed on simply condensing the story. (Actually, I still haven’t gone back to read my current synopsis. Maybe I snuck the structural information in there anyway. I’ll check after I finish the first draft of the new one.)

Once more must I muster all my skill to write a nonfiction article about a work of fiction, that somehow is a faithful representation as well as a compelling read in its own right. This time I’m ignoring the advice of all those helpful ‘how-to’ articles, and just trying to be natural. It’s been going pretty well, although I haven’t checked  the length yet. That could come as an ugly surprise.

I should say it was going pretty well, right up until I got to the end. I left out so many plot points through the course of the synopsis that I’m stumped about how to make the ending make sense. Instead, I am sitting here writing about writing about my novel. (I suppose I’ll have to leave a comment about writing this episode.)

It just occurred to me that I could write a completely different ending that works for the synopsis. Once someone bothers to read the whole novel, the mismatch won’t matter… right?

Idle Chit-Chat Idle Chit-Chat

Rakin’ in the Big Bucks!

July 18th, 2007
If you use a relatively flexible definition of 'big'.

Now that Jer’s Novel Writer is selling just a little more briskly than I had hoped, which sure is nice (my warm gratitude to all those folks who have purchased a key… you guys rock!), I can breathe a little easier about the whole eating-and-paying-rent thing. It will be longer before the money runs out.

Nice mug!

You want one. You know you do.

And now, today, a whole new revenue stream opened up! Yowza! Yes, the laws of statistics dictated that sooner or later it would happen. With billions of people bouncing around on the Internet, and some percentage of those people either intoxicated or otherwise mentally challenged, it was only a matter of time before factors converged and someone clicked the fateful button.

Someone bought a Suicide Squirrel Alert Coffee Mug.

I’m not sure how long I’ve had the link over there in the sidebar, but it’s easily been more than two years. Piker Press will put a link to Jer’s Junk up when I have something in the current issue (thanks guys!) so it’s quite possible that this sale was related to my Peek of the Week over there this week.

Yep, 2 1/2 years, one mug sold. It doesn’t sound terribly impressive, but when you consider it in terms of percentage growth, this year has been explosive! And don’t worry, you can still be the first on your planet to sport a Suicide Squirrel t-shirt!

SSDC t-shirt

I think I’ll spend some time today on the Muddled University merchandise.

Finally, thanks to those folks who start their Amazon shopping adventure by clicking the link over there in the sidebar.